Tanya Packer Store - Designed in a Day
- Aug 2, 2021
- 1 min read
I love what I do and there is absolutely nothing more satisfying than receiving great feedback.
I worked with Tanya on her new e-commerce site last month Tanya Packer Store. She is a children's author who has launched a store of book-inspired clothing and accessories
As we talked during the strategy call, I could see that Tanya was totally lit up by the joy of physical reading and I love that I was able to put together a website that was filled with that joy and wonder. The home page video is inspired and you can't help but be drawn in by the magic of reading by torchlight.
When it came to branding and colours for the website Tanya was an open book (pardon the pun) - she really was open to any suggestions. I wanted to give her something personal to her, a signature type font that could be utilised within her books too and I asked Tanya to put together some mood boards to see if we could find a common theme in terms of colour and style. I have to say her mood boards are amongst my favourite thing ever - full of dragons and mermaids, forests and wonder - it was so easy to see the common theme running through was purple, blues and copper colours. I love that her site reflects her personality and her sub-conscious choices.
I love most that I've worked with another awesome client to give her an awesome website. If you have young children take a look at her site and help give the wonder of books to your kids.
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